“Good Product Shandong” Spring Festival debut, opened the new model of national regional brand construction

2022-05-14 0 By

◆ “Good product Shandong” Spring Festival debut, CCTV highlight promotion ◆ Open a new model of national regional brand construction good people good products.This Spring Festival, “Good Product Shandong” appearance is “screen” : On the morning of January 31, CCTV on “good product Shandong” to carry out a heavy promotion;Netizens “wisdom to bear” and “Shandong power” and other praise flooded the circle of friends;Dazhong Newspaper Group collected “good Shandong” brand slogan, only a few days received more than 2,000 effective copy.Hospitable Shandong people, good products made in Shandong.In the 15-second public welfare propaganda video recommended by CCTV, “Good Shandong” and “Tiantuan” appeared, including shandong time-honored brands representing excellent traditional culture, high-quality agricultural products from major agricultural provinces, and high-end manufacturing equipment leading in China.Such as Yantai Apple, Zibo ceramics, Done-hide gelatin, intelligent home appliances, industrial Internet platform, high-speed maglev transportation system, Marine equipment, Beijing Winter Olympics “new star” intelligent snow wax car, etc., highlight the strong strength of the “Good Product Shandong” brand.Good products with kindness, good reputation spread around the world.To build and promote the regional public brand of “Good Quality Shandong” is an important measure for Shandong to deeply implement the strategy of strong quality province and brand.Hou Chengjun, director of the provincial Market Supervision Bureau, said, “Good Quality Shandong” is a regional public brand created by the provincial party committee and provincial government, and a representative of the overall image of the brand of products, projects and services in our province.In order to make shandong’s good products and services go global further and make consumers form a clearer and explicit brand recognition of Shandong’s good products, Shandong strengthens top-level design. In 2020, shandong clearly proposes the key task of “building and sharing ‘Good Quality Shandong’ and forming ‘Good guest Shandong · Good Quality Shandong’ brand system”.In 2021 issued by the “about sharing” good taste “in shandong some measures to promote the development of high quality”, will be the scope of the shandong regional brand construction by a given industry, a field, extending to the agriculture, industry, service industry, construction and other fields, to build “good products in shandong province”, enterprise, industry, regional, geographical indication “4 + 1” brand system,Opened a new model of national regional brand construction.Reporters learned that our province according to laws and regulations, policies and standards of the stock of brands, selected into the “good Product Shandong” regional public brand system, the formation of “good product Shandong” image logo and the original brand logo public system, changed the traditional brand “scattered, disorderly, small” “fight alone” situation.Through policy interpretation and announcement of “Good Quality Shandong” image logo, market subjects are guided to actively participate in the construction of “good Quality Shandong”, establish shandong independent brand image, enlarge regional public brand effect, transform the quality advantage of our province into brand advantage, and realize high-end brand price increase.Strive to 2025, “good quality Shandong” competitiveness in the forefront of national regional brands, by 2030, “good quality Shandong” to become a regional brand with international competitiveness in the near and medium-term goals, boost Shandong from a big brand province to a strong brand province forward.